This ad is obviously for the
Hoover vacuum. In the ad there are a lot of things going on at once.
In the ad you see a lady who is pretty attractive laying down reading a Christmas card, a red vacuum that has a bow on it because it’s rapped like a present.
Also there are other Christmas gifts in the bottom left corner.
There is a lot of text on ad.
It’s in all different sizes too.
There is small text underneath their logo, bigger text towards the middle of the page, and again small text in the bottom right corner of the ad.
There are basically only three colors in this ad; white, green, and red.
Green and red are traditional Christmas colors.
When most people see green and red together they think of Christmas and Christmas symbolizes happy times.
Therefore the green and red in this ad symbolize happiness.
It goes well with the ad because the ad is trying to convince the person that when you receive a
Hoover you will be happy and in a great mood.
The lady is lying right by the tree like a little kid would when he is opening her presents. She has a smile while she’s reading the card to show that she is happy with the present she got. Also, when little kids get presents during Christmas time that they are excited about you notice that they never want to let them go or let them get out of their reach. The lady in this picture is still holding onto the vacuum with her left arm. During Christmas time when little kids go to open presents they usually go for the best one. Because there are still wrapped presents in the bottom right corner it shows that this is the best gift she received. She got so excited to go to this gift she hasn’t really recognized the other ones.
The text is very different between each one. For example the first text right underneath the logo is very short and sweet. Also the words are very small. The text in the middle is what first catches your eye. It’s big, kind of long, and is bold with red color. The last text is kind of hard to see. It’s also very small in print size but there is more text there. The last text is also written in letter form.
The first text is a typical slogan.
It is saying that if you get her a Hover you are giving her the best.
It’s emphasizing that there is nothing better than the
Hoover.
Because of the second text you can tell that this ad came out around Christmas time.
It shows that this ads purpose is to sell
Hoover’s on Christmas morning.
Also under morning there is a text saying and forever after in parentheses.
The placement of this text is the key because it is right under Christmas morning.
That means that yes she’ll be happier with a
Hoover on Christmas morning but she’ll also be happier in the future with a
Hoover.
It’s showing that this product is good all the time not just during the holidays.
The text at the bottom is in letter form.
The text is making the husbands feel like if you really care about your wife then you would by the
Hoover vacuum.
It uses a rhetorical question in the text just to tell the husband if you care about your wife and you care about your house you should get this vacuum for her.
It also talks about the prices to show that this vacuum is a good deal.
Saying the price of an original
Hoover vacuum is $86.95 and then showing that the Model 29 is only $13 more shows that it is worth it to get the nicer vacuum.
This ad is more for husbands. Its purpose is to get husbands to buy this vacuum for their wives for Christmas. This is persuasive because of the last text. The last text is very persuasive because is uses a rhetorical question and is saying if you care about your wife you would get her this. In a way it kind of makes the husband feel bad if she doesn’t get this product for her.